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Our Story

We have been developing and selling our very successful range of fishing tackle and accessories for over twenty years from our base in Auckland, New Zealand. We have customers in countries all around the globe including North America, Europe, Africa, Asia, Australia and the Pacific Islands.

The Black Magic and Wasabi range of tackle and accessories is the result of years of research and development. With over 500 products, we have something for every angler whether you are “mad keen” or just like to get out when you can.

Not sure where to start? Browse our products and do Contact us if you have any questions.

About Us

The Black Magic and Wasabi range of tackle and accessories is the result of years of research and development. With over 500 products, we have something for every angler whether you are “mad keen” or just like to get out when you can.

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