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Soft Pushers

Soft Pushers
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Soft Pusher Lures

We are excited about this new addition to our game lure range.  The Soft Pusher features new “soft head” technology.  It is commonly believed that if a marlin misses the lure on its first strike, it is far more likely to make a second strike if the lure head is made of a softer material rather than a harder resin.
  • reverse taper gives this lure plenty of wiggle action and it features our new “soft head” technology.
  • ultra clear unweighted soft heads
  • lure length: 300mm
  • all with jellybean inner skirt
  • rigged with 300lb Tough Trace and 9/0 game hooks
  • available unrigged, single rigged or double rigged
SoftPusher-Marlin-Warkworth   sbt-lumo-lollipop

"Lines in the water for 10 minutes and the first one hit, thanks to the new Black Magic Soft Pushers." - Peter Blackett

"You need to see these lures swim to understand why marlin and tuna simply can't resist them." - Chris Firkin


“Lines in the water for 10mins and the first one hit!  Thanks for the new Black Magic Soft Pushers”.  Peter Blackett and his team won the Warkworth Game Fishing Club Onebase Competition recently with their two marlin.  This one was caught on a Black Magic Soft Pusher ‘Bad Jelly’ Lure, the other was on a Black Magic Jack Slammer ‘Jellybean’ Lure.

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About Us

The Black Magic and Wasabi range of tackle and accessories is the result of years of research and development. With over 500 products, we have something for every angler whether you are “mad keen” or just like to get out when you can.

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