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Proven Performance...
Catching the Dream

Full range suppliers of innovative, quality fishing tackle

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When battling the dream fish, The Equalizer system allows you to apply greater pressure without increasing stress on your back, arms or legs...


During the month of April you can get 3 of your favourite Black Magic Flasher Rigs for only $29.99 at these participating retailers. *New Zealand ONLY*
home page link SSP

Read the tackle test by Sam Mossman (NZ Fishing News): "SSP™ is a new PE line that's significantly different to others on the market..."

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News & Reviews


KL hooks help win Taranaki Surfcasting competition

Congratulations to Mark Ropiha who won the Taranaki Open Surfcasting Challenge 'Heaviest Snapper' category


Ian Sullivan sent in these great photos from a recent fishing trip to Tonga including a 90kg blue marlin and a 28kg yellowfin tuna caught using...

Fishing with Strayline Rigs

Learn what is and how to fish with a pre-made Strayline rig from baiting to catching

About Us

The Black Magic and Wasabi range of tackle and accessories is the result of years of research and development. With over 500 products, we have something for every angler whether you are “mad keen” or just like to get out when you can.

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