Game Fishing Tackle

Check out our extensive range of game fishing tackle.  From the infamous Equalizer fighting belt to our proven game lures, new products and more...

2017/18 NEW Products

We like anglers using the best tackle available and that's why we keep innovating high-quality products.  Check out the latest now!

Hall Of Fame

View a collection of some of our favourite photos in the New Zealand and Australian Hall of Fame.  Then read how to enter the draw for next month...

How To Catch Squid

Check out our "How To Catch Squid Video" and our Squid Jig Selection Chart to set yourself up for success this winter.

How To Strayline

Learn how to use Black Magic Strayline Rigs to increase your chances of catching snapper.  Jeremy from the Black Magic team showcases the benefits of a pre-tied rig.

Extend Your Cast!

Check out our Longreach Surfcasting Rig designed and proven to extend your cast.  Make sure you watch the video too!

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News & Reviews

	New & Improved Snatcher Rig Range Black Magic’s flasher rigs have undergone a bit of a renaissance for the coming season... Read more and learn what's new about this unrivalled range.
	KL 1/0 Whiting Hooks Hooked Up magazine review our legendary KL style hook while targeting King George whiting ...
	Fishing with Strayline Rigs Learn what is and how to fish with a pre-made Strayline rig from baiting to catching