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Proven Performance...
Catching the Dream

Full range suppliers of innovative, quality fishing tackle

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Check out our extensive range of game fishing tackle.  From the infamous Equalizer fighting belt to our proven game lures, new products and more...


The game changer is here!  Our new super hook is available now and has some incredible features.  Click this link to learn more.

Enter in our game fishing photo competition NOW and be in to WIN great prizes!  Entries close April 30th, 2017.


Check out our "How To Catch Squid Video" and our Squid Jig Selection Chart to set yourself up for success this winter.

View our Black Magic and Wasabi Hook Size Chart to see our full range of hooks.  Download the PDF or print at 100% to see the hooks to scale.


View a collection of some of our favourite photos in the New Zealand and Australian Hall of Fame.  Then read how to enter the draw for next month...

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News & Reviews


Our Most Famous Rig... the "Snapper Snatcher"

 I have been using Black Magic Snapper Snatchers for the past six years in my spread and from the first time I started using them I have found instant success ...

KL 1/0 Whiting Hooks

Hooked Up magazine review our legendary KL style hook while targeting King George whiting ...

Fishing with Strayline Rigs

Learn what is and how to fish with a pre-made Strayline rig from baiting to catching

About Us

The Black Magic and Wasabi range of tackle and accessories is the result of years of research and development. With over 500 products, we have something for every angler whether you are “mad keen” or just like to get out when you can.

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