Game Fishing Tackle

Check out our extensive range of game fishing tackle.  From the infamous Equalizer fighting belt to our proven game lures, new products and more...

DX Point Hooks

The DX Point hook is made in Japan from high carbon steel...but there is a lot more to it than that.  Read more...

Hall Of Fame

View a collection of some of our favourite photos in the New Zealand and Australian Hall of Fame.  Then read how to enter the draw for next month...

How To Catch Squid

Check out our "How To Catch Squid Video" and our Squid Jig Selection Chart to set yourself up for success this winter.

How To Strayline

Learn how to use Black Magic Strayline Rigs to increase your chances of catching snapper.  Jeremy from the Black Magic team showcases the benefits of a pre-tied rig.

Hook Size Chart

View our Black Magic and Wasabi Hook Size Chart to see our full range of hooks.  Download the PDF or print at 100% to see the hooks to scale.

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News & Reviews

	Our Most Famous Rig... the "Snapper Snatcher"  I have been using Black Magic Snapper Snatchers for the past six years in my spread and from the first time I started using them I have found instant success ...
	KL 1/0 Whiting Hooks Hooked Up magazine review our legendary KL style hook while targeting King George whiting ...
	Fishing with Strayline Rigs Learn what is and how to fish with a pre-made Strayline rig from baiting to catching