btn find retailer
Select Currency:
cart Shopping Cart 0 item(s)
1 2
Proven Performance...
Catching the Dream

Full range suppliers of innovative, quality fishing tackle

btn learn more

Check out our extensive range of game fishing tackle.  From the infamous Equalizer fighting belt to our proven game lures, new products and more...


We like anglers using the best tackle available and that's why we keep innovating high-quality products.  Check out the latest now!

View a collection of some of our favourite photos in the New Zealand and Australian Hall of Fame.  Then read how to enter the draw for next month...


Check out our "How To Catch Squid Video" and our Squid Jig Selection Chart to set yourself up for success this winter.

Learn how to use Black Magic Strayline Rigs to increase your chances of catching snapper.  Jeremy from the Black Magic team showcases the benefits of a pre-tied rig.


Check out our Longreach Surfcasting Rig designed and proven to extend your cast.  Make sure you watch the video too!

Send Us Your Photo


News & Reviews


New & Improved Snatcher Rig Range

Black Magic’s flasher rigs have undergone a bit of a renaissance for the coming season... Read more and learn what's new about this unrivalled range.

KL 1/0 Whiting Hooks

Hooked Up magazine review our legendary KL style hook while targeting King George whiting ...

Fishing with Strayline Rigs

Learn what is and how to fish with a pre-made Strayline rig from baiting to catching

About Us

The Black Magic and Wasabi range of tackle and accessories is the result of years of research and development. With over 500 products, we have something for every angler whether you are “mad keen” or just like to get out when you can.

Read more >


Sign up for our newsletter

Sign up to keep informed of future product updates and information


Contact us

Click here to send us an enquiry