Bringing innovation to a wide range of fishing tackle and accessories
Black Magic Tackle carries over 2,000 product lines designed for the “mad keen” and casual fisherman alike. We are a specialist terminal tackle supplier, and we also carry a number of fishing tools and high-end storage accessories. Black Magic Tackle is available across the globe with thousands of retailers across New Zealand, Australia, Pacific, North America, Europe and Africa.
Check Out The Squid Snatchers
It’s that time of year when anglers turn to squid for their fishing fix. Check out our proven range of squid jigs now and get amongst the action!
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Hall Of Fame
View a collection of some of our favourite photos in the New Zealand and Australian Hall of Fame. Then read how to enter the draw for next month…
Fishing Tips & Resources
Squid Fishing – Theory vs Reality, by J.T.
A lot of theory is available in regard to squid fishing should you be inclined to read it. I’d say Mr Google would be a pretty wealthy man if he received [...]
Livebaiting for Kingfish from a Kayak
(Written by Blair Whiting) This year I decided enough was enough, it was time to land my first legal sized kingfish. I’ve struggled to catch them over the past 3 years [...]
Choosing the Best Leader or Trace for Your Days Fishing
If you think about it, the concept of fishing is pretty simple. Present a bait and hook in the most natural way possible to trick a fish into thinking there’s a free [...]
Latest News & Reviews
You Want The Big Catch?
Imagine you’re enjoying a day on the water, fishing with friends or family, talking about the big one that’s about to take your line and make your reel start that scream [...]
Black Magic Flipper Jigs
Many of you who use Black Magic products might recognise us as having a strong history in developing tackle suited to bait fishing. It’s also true though that we have a [...]
The Best Value Hooks You’ll Ever Use
The mighty hook has been connecting man with fish since we started to learn how to use tools. But things have come a long way since bone carved hooks. The Black Magic [...]