Check out our extensive range of game fishing tackle. From the infamous Equalizer fighting belt to our proven game lures, new products and more...
Enter in our game fishing photo competition NOW and be in to WIN great prizes! Entries close April 30th, 2017.
View our Black Magic and Wasabi Hook Size Chart to see our full range of hooks. Download the PDF or print at 100% to see the hooks to scale.
View a collection of some of our favourite photos in the New Zealand and Australian Hall of Fame. Then read how to enter the draw for next month...
The Black Magic and Wasabi range of tackle and accessories is the result of years of research and development. With over 500 products, we have something for every angler whether you are “mad keen” or just like to get out when you can.
Read more >
Sign up to keep informed of future product updates and information
Click here to send us an enquiry