Bringing innovation to a wide range of fishing tackle and accessories
Black Magic Tackle carries over 2,000 product lines designed for the “mad keen” and casual fisherman alike. We are a specialist terminal tackle supplier, and we also carry a number of fishing tools and high-end storage accessories. Black Magic Tackle is available across the globe with thousands of retailers across New Zealand, Australia, Pacific, North America, Europe and Africa.
Check Out The Squid Snatchers
It’s that time of year when anglers turn to squid for their fishing fix. Check out our proven range of squid jigs now and get amongst the action!
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Hall Of Fame
View a collection of some of our favourite photos in the New Zealand and Australian Hall of Fame. Then read how to enter the draw for next month…
Fishing Tips & Resources
The Ultimate Twizel Canal Fishing Guide – by Dylan Booth
This article is written by Dylan Booth - a young and experienced canal fisherman based in Southland, New Zealand. In this guide, our pro-staff angler and canal [...]
Trout Tactics – An Insider’s Guide to Shingle Bed River Fishing
This article is written by Blair Whiting - an all-round angler based in Hawkes Bay, New Zealand. Blair spends a lot of his free time fishing for [...]
Squid Fishing – Theory vs Reality, by J.T.
A lot of theory is available in regard to squid fishing should you be inclined to read it. I’d say Mr Google would be a pretty wealthy man if he received [...]
Latest News & Reviews
5x New Colours Added to the BMAX 60 Lure Range
The original Black Magic BMax 60 hard bodied lures have been out for a couple of seasons now and in that time, they have built up a good following on both [...]
You Want The Big Catch?
Imagine you’re enjoying a day on the water, fishing with friends or family, talking about the big one that’s about to take your line and make your reel start that scream [...]
Black Magic Flipper Jigs
Many of you who use Black Magic products might recognise us as having a strong history in developing tackle suited to bait fishing. It’s also true though that we have a [...]