It all started with a hook
In 1991 the humble KS hook **revolutionised** the tackle industry in New Zealand.
A little bit of magic
Black Magic founder, Rick Wakelin, discovered the first chemically sharpened, high carbon steel black hooks during a trip to Singapore, which were made in Japan.
He bought 1,000 of these super sharp hooks (now known as the KS 4/0 hook) home to New Zealand.
And the rest is history.
Kiwi owned
Research and development, product testing, and quality control has always been an essential part of the business and is carried out using a range of specialist equipment to provide quantifiable scientific data on products.
Our ongoing commitment to researching and developing new ideas has seen us win multiple awards over the years, and earn a reputation for delivering innovative, quality products.
It’s a reputation we’re proud of and a core value to our business.
We remain a ‘Kiwi’ family-owned and operated company and proud owners of an extensive range of over 2,000 products sold via a network of over 800 tackle stores around the world.
The biggest catch
Gisborne Angler Lands Biggest Marlin Ever
On 9 April 2022, Alain Jorion was fishing 12 nautical miles off the coast of Tatapouri (New Zealand). Strapped into his Equalizer® stand up gimbal and harness set, and rigged with 37kg line, Alain spent 7 ½ hours battling a 473.2kg (1,041lb) black marlin.
The HISTORY
BLACK MAGIC’S WORLD RENOWNED EQUALIZER®
Since 1995, our Equalizer® gimbal and harness systems have been helping anglers land incredible fish. A
simple idea that has developed into a must have for big game anglers all over the world.
