The Black Magic Story
Black Magic Tackle is a story of entrepreneurial spirit and cutting-edge technology.
In 1990, Kiwi Rick Wakelin took a trip to Singapore and was shown the first ever chemically sharpened high-carbon steel hooks, fresh from Japan.
These hooks were black, which was unusual seeing as steel hooks came in silver, and keen anglers would have to paint them black making them less obvious under water.
Rick returned to New Zealand with a big box of large black hooks and distributed them to friends and fishing club members. In less than a month, the black hooks were out-fishing everything else on the market. Knowing that the quality was too good to remain a secret, Rick carried out a long search for the hook source. In 1991, a contract was signed with the manufacturer, orders were placed, the first advertisement was put in the NZ fishing News magazine, and the demand for the Black Magic Hooks was huge.
With over 27 years’ experience, and a forward-looking management team, Black Magic is determined to continue to expand its world-wide presence, developing and supplying innovative and quality products.