Sponsorship with Black Magic Tackle

In this socially driven, digitally focused world, anyone can become an “influencer”. And when you have a hobby as expensive as fishing can be, why wouldn’t you want someone else to pay the bill.

But becoming an “influencer” for a reputable, international brand requires more than simply getting some free gear and throwing out a few brand mentions on your social media channels.

Like many companies around the world, sponsorship plays an important role in our wider marketing program. It’s an accessible, efficient and successful way to drive brand and product awareness, target specific types of anglers and at the end of the day, generate sales.

As an internationally renowned fishing tackle brand, we receive dozens of sponsorship requests every week – from clubs requesting prizes for their next big fishing comp, experienced anglers wanting to join our team and some from people who just want “some free stuff”.

Brand Ambassador partnership

If you’re interested in a longer term partnership with Black Magic, you can apply to be a part of our Brand Ambassador team. Please keep reading below for more information on what we are looking for, and some common mistakes people make that mean their request is less likely to get a favourable answer. The application form is at the bottom of this page.

Leigh Holtsbaum – Brand Ambassador

Be professional

Sending a DM “hey bro check my Insta – I’ll promo youz for some free gears” is not the ideal way to start off a conversation with a brand. If you’re truly interested in a professional partnership with a brand, act professional from the very first interaction.

Absolutely send a DM – it can be an easy way to find out the best person to talk to, or the best way to make contact. But use language that is professional and appropriate i.e. “Hi Black Magic Tackle, I’m interested in applying to be a part of your team of Brand Ambassadors. Can you please let me know the best person to contact?”

Know the brand

Just because you use a specific brand’s hooks, doesn’t mean you know the brand. Do your research and find out what their values are.

If they have a Pro Team, or a team of Brand Ambassadors, check them out – understand who you’d be working alongside if you were successful.

Research and understand what their content style is and who they target. Being an influencer doesn’t mean you can just post a few photos on Instagram with a brand tag on it. For many brands, Black Magic included, influencers contribute high value, high quality content which is used across multiple platforms to drive brand awareness, product recognition and the long term goal, sales.

Content can be lots of things – photos, articles, information, guides, videos. Know what sort of content the brand creates, and make sure you showcase how you can contribute.

Michelle Brittain – Pro Team

Dan Govier – Brand Ambassador

Showcase who you are

It’s important to be authentic and show your true self. You don’t need to use fancy words to be professional and be yourself. Make sure you clearly communicate who you are, what you do, why you love fishing, and why you’re approaching a specific brand.

Show that you understand the meaning of a partnership and identify how you would contribute.

If you’ve been lucky enough to secure sponsorship with other brands, let us know who they are and how you’ve contributed.

The more a brand can learn about you from the start, the more likely they are to quickly understand if you’re the right fit. If you’ve done your research you should already have an idea if you’ll fit with their approach and values; but every decision comes down to how a person will fit within the wider team and the brand’s plans.

Having a following doesn’t equal value

Just because you have 500 followers on Instagram, doesn’t mean you are influential or will be valuable to every brand. Brands are looking for people who play an active role in the industry by attending events, entering fishing competitions, and engaging groups, clubs etc.

Sure, having a social media following helps; but it’s not essential. Producing regular, quality content is a bigger attraction for brands, than just posting a photo of a fish you caught.

Before approaching a brand you’d like to partner with, you’ll ideally have a consistent history of content on your channels; which will clearly showcase who you are as an angler, what brands you like to fish with, and will demonstrate to a brand what value you will offer them.

Tagging brands into your posts and making specific mention of a product or brand you love (and highlighting why) can be a good way to get a brands attention.

Every sponsorship proposal we receive states “I only use Black Magic gear” – but when we look deeper it’s clear that they don’t. If you only use one product, or a specific range, then say so – be honest and explain why you choose to use those products over and above everything else on the market.

Blair Whiting – Pro Team

Cara Cummings – Pro Team


Every brand will take a slightly different approach to how they make sponsorship decisions, but this is a general guide on what we find important here at Black Magic Tackle.

But it’s important to remember that doing all of the things we’ve mentioned doesn’t guarantee that you’ll be sponsored by Black Magic, or any other brand. We make every decision based on each individual and what we think they can bring to our brand, and if they are the right fit for our strategy and priorities.

But just because the answer might be “sorry not right now” doesn’t mean you should stop doing what you’re doing – keep chasing those PBs, keep following your passion and doing what you love … you never know when a new opportunity might open up for you.

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